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Breastfeeding Support


Anglian Community Enterprise (ACE) has become the first community healthcare provider in the county to achieve full Baby Friendly Accreditation by UNICEF, the world's leading organisation for children.




 UNICEF UK Baby Friendly Initiative provides training and assessment for Hospital and Community Health Services to enable them to give mothers the help and support they need to form a close and loving relationship with their baby and breastfeed successfully. 


Children’s Community Services team support breastfeeding. Staff are trained to UNICEF Baby Friendly standards and follow the ACE Infant Feeding Guidelines 504 – which is available on request.  



 The difference breastfeeding can make to you and your baby. 

Remember ABCD: 

Breastfeeding protects against: 

· Asthma 
· Breast cancer 
· Coughs and colds 
· Diabetes 


 Breastfeeding also helps protect your baby from: 

· Severe diarrhoea and vomiting 

· Chest infections 

· Eczema 

· Sudden Infant Death Syndrome (cot death) 

· Obesity 


Breastfeeding also helps protect your baby from:

· Ovarian cancer 

· Osteoporosis (weak bones later in life) 

· Obesity (helps you lose weight, breastfeeding burns an extra 500 calories a day) 


How can you make breastfeeding work for you. 

A precise of the Anglian Community Enterprise ‘Infant Feeding Guidelines’ is printed within the ‘Essential Breastfeeding Guide’, a full version is available on request, this will advise you of what sort of things you should expect the health service to be doing to support you. 

If you aren’t sure breastfeeding is for you… 

Maybe none of your friends or family have breastfed and you are not sure about what to expect for yourself, or about their reactions? Or maybe you have heard that breastfeeding may be difficult, or had a hard time breastfeeding your last baby? 

Your Midwife and/or Health Visitor can answer any concerns you may have. You may also like to talk to another mum who has experienced breastfeeding – your local Baby Beginnings Breastfeeding Support Group has Peer Supporters you can talk to. Peer Supporters are mothers who have breastfed and had training to enable them to support other mothers. Ask your Midwife or Health Visitor for information about when and where your local group meet or drop into your local Children’s Centre for more information. 

You can contact the Local Breastfeeding Helpline: 01255 202714 (available Monday to Friday, 9.30am – 12.30pm) or one of the national helpline numbers:

· National Breastfeeding Helpline: 0300 100 0212 

· National Childbirth Trust (NCT: 0300 330 0700 or www.nct.org.uk 

· Breastfeeding network (BfN): 0300 100 0210 or www.breastfeedingnetwork.org.uk 

· BfN Drugs in Breastmilk Helpline: 0844 412 4665 or www.breastfeedingnetwork.org.uk 

· La Leche League (UK): 0845 120 2918 or www.laleche.org.uk 

· Cry-sis: 0845 228 669 (7days week, 9am – 10pm) support for crying, sleepless and demanding babies. 

– again these are run by mothers who have breastfed and have had training to support other mothers.


After your baby is born 

After birth, skin-to-skin contact is one very simple step that every mother can take to welcome her baby into the world. Being born is a tiring time for your baby, and we now know that the best way to help your baby adapt to his new environment is to hold him in skin-to-skin contact. No matter how you choose to feed your baby, spending some time in skin-to-skin contact is very beneficial.



Skin to Skin contact 

There is lots of evidence about the many benefits of skin- to skin contact. We know that babies who have spent an hour in skin contact are significantly less stressed after the birth experience - this means that their breathing and heart rate are more stable, they cry less, and when they start to feed, they digest their food better. 

Being close to his mother will help him to pick up some of the friendly bacteria from your skin and help protect him from catching infections now he is no longer protected in side you. 

Skin-to-skin contact can help with breastfeeding. 

When baby is in skin-to-skin contact your baby is close to his food. He can see and smell the nipple/areola and this acts as a draw to encourage him to start to breastfeed, in addition holding your baby in this way will help trigger the release of the hormones that help your breastmilk to start to flow and also help you to bond with your baby and feel confident to look after him. 

Breastfeeding information and support available to women in North East Essex 

North East Essex Breastfeeding Service is managed by Anglian Community Enterprise. Mothers can use the service by contacting: 

Local Breastfeeding Helpline: 01255 202714 (available Monday to Friday, 9.30am – 12.30pm) excluding Bank Holidays.



Click below for details of our ‘Breastfeeding Welcome Scheme’ venues




· Children’s Community Services team of Health Visitors aim to contact all women within 48 hours of discharge notification and live in North East Essex or who are registered with a North East Essex GP) to support them with Infant Feeding. 
· Weekly telephone/text support and one to one home visits are available from a Health Visitor. 
· All staff working in Children’s Community Services teams (Health Visitors and Nursery Nurses) are trained to Unicef Baby Friendly Initiative standards. 
· Practical support is offered within the midwifery department at Colchester General, Clacton and Harwich Hospitals, a 24 hour Maternity Advice Line is available for all antenatal and postnatal enquiries up to day 28 Clacton: 01255 429690 Harwich: 01255 503700 Colchester: 01206 742473 Other useful information 
· The ‘From Bump to Breastfeeding’ DVD produced by Best Beginnings for the NHS can be viewed at www.bestbeginnings.org.uk 
· Unicef Baby Friendly Initiative: www.babyfriendlyinitiative.org.uk 
· Start4Life: www.nhs.uk/start4life 
· www.breastfeeding.co.uk 
· www.dh.gov.uk 
· Baby Beginnings: www.facebook.com/babybeginningsbreastfeedingsupport Baby Beginnings Facebook page is an excellent way to communicate with mums and mums-to-be. 
· Twitter: @baby_beginnings 
· For up to date Baby Beginnings group information: http://www.barnardos.org.uk/  

Local Breastfeeding Support and Information

24 hour Maternity Advice Line – for all antenatal and postnatal enquires up to day 28  

· Clacton: 01255 201600 

· Harwich: 01255 503700 

· Colchester: 01206 742473 


National Breastfeeding Helpline: 0300 100 0212 
National Childbirth Trust: 0300 100 0212 (
The Breastfeeding Network (BfN): 0300 100 0210 (
BfN Drugs in Breastmilk Helpline: 0844 412 4665 


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